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Four UK Logo

Welcome to Four, a vibrant and innovative clothing brand based in the heart of Brighton, UK. Founded in October 2022 by the dynamic duo, Gwill and Max, Four has quickly become a beacon of creativity and positivity in the world of fashion.

Inspired by the philosophy of "ADWYSD" (Always Do What You Say You'll Do), Gwill and Max embarked on this journey to infuse their passion for fashion with the uplifting power of keeping promises. This simple yet profound notion has become the cornerstone of their brand, and they believe that the world needs a little more reliability and positivity.

Four's commitment to ADWYSD is reflected in every stitch, fabric, and design they create. With each collection, they aim to inspire people to be true to their words, to believe in themselves, and to pursue their dreams relentlessly. Their clothing is a testament to the idea that when you do what you say you'll do, you can achieve anything you set your mind to.

As Four looks to the future, Gwill and Max have ambitious plans for the brand. In the next year, their focus is two-fold: marketing and product design. They are dedicated to sharing their message of positivity with a wider audience, reaching out to more people in the fashion industry, and making Four a household name. At the same time, they remain committed to creating unique, high-quality, and stylish clothing that resonates with their customers.

With every new design, they strive to capture the essence of ADWYSD, pushing the boundaries of creativity while maintaining the brand's signature blend of innovation and positivity. Four is not just a clothing brand; it's a lifestyle, a philosophy, and a promise to always deliver on their commitment to positivity.

Join the journey, become part of the Four community, and experience the uplifting power of fashion with a purpose. Together with Gwill and Max, Four is set to light up the world, one stylish and reliable promise at a time.

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